If your business has tried taking on an apprentice before and it didn’t quite go to plan you’re not alone, but when apprenticeships don’t work out it’s important to recognise it’s not because the right apprentices aren’t out there, nor is it a reflection of the businesses or apprenticeships as a concept. Instead, it’s about making sure the right recruitment, preparation, and support structures are in place to help them truly thrive.
Recent insights from the Association of Apprentices show what really matters to today’s apprentices and how businesses can adapt to become the kind of employer they’re actively seeking out.
What apprentices really want, and what works:
1. Start with the end in mind.
Young people are looking for more than just a job. They want a clear path to progression, structure, and purpose. When you show them what success looks like, they stay engaged and motivated.
2. Communicate consistently.
Miscommunication, or a lack of communication, is one of the biggest reasons apprentices drift. It’s not just about formal reviews; it’s the informal check-ins, the clarity on day-to-day tasks, and having someone to turn to when things feel uncertain.
3. Personalise your approach.
There’s no one-size-fits-all. A flexible, tailored approach to learning and work helps apprentices feel seen and supported, especially those from less traditional backgrounds.
4. Create peer support systems.
Taking on two or more apprentices at the same time has been shown to improve success rates. This is because they buddy up and build confidence together, supporting each other through the early stages. Peer learning is a powerful motivator.
5. Involve them in shaping the journey.
Apprentices are more likely to stay when they feel heard. Build regular feedback loops, ask for their ideas, and act on what they say. It builds trust and loyalty.
“The bigger risk isn’t taking on an apprentice who might need a bit more support — it’s doing nothing. We’ve talked about the skills gap for long enough. Now, it’s about taking action.” Eleanor Baker Barnes, Apprenticeship Central
At Apprenticeship Central, we help employers put these principles into action. From sourcing and preparing candidates, to providing mentoring, safeguarding and retention support, we take care of the heavy lifting so you can focus on running your business.
With the right approach, apprenticeships aren’t just a way to fill a gap. They’re a long-term investment in your next generation of leaders — people who will grow within your culture, your standards, and your values.
Ready to invest in future talent? Speak to the team and discover how we make apprenticeships work, for you and for them.
Save time & book a call with the team today via this link: Get your September apprentices sorted!
E: enquire@apprenticeship-central.co.uk
W: www.apprenticeship-central.co.uk
M: 07496 571570
